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Growing Organically on Instagram

The power of Instagram lies in the fact that it has created a democratised platform. The big marketing agencies no longer have all the control. Small business can easily use Instagram to launch their own campaigns and get started on their journey of building the next big brand with the click of a button.

Here are some tips to help you on your way.🙂

STAY ACTIVE IN YOUR NICHE

The main purpose of Instagram as a social media platform is to build a social community, which begins with interacting with like-minded people and establishing a network of goodwill.

Get the conversation started by liking and commenting on the photos that catch your eye. The key is to avoid adding to the spam but to leave a genuine comment about what the post made you think or feel. Encourage a two-way conversation to start building recognition and make it to their circle of influence. As people start recognising your brand, they will repay the favour and within no time, you will have an active, happy family of users who genuinely consume your content and up your engagement numbers, the organic way.

CREATE A THEME FOR YOUR GRID

Identify your brand colours and remain committed to them throughout your posts in the form of graphic elements, text and visuals. Even though you have the entire colour palette at your disposal, it pays to do a little research about the colour that work for your brand. Once you have established the colours that resonate with your brand identity, carry the colour scheme forward to the Instagram story and highlights.

OPTIMISE WITH HASHTAGS

Hashtags enable you to launch your brand into the sphere of organic engagement with potential followers and customers. Not all hashtags are created equal. You’ll find an alarming amount of clutter in the form of generic hashtags (like, #fun #pink ) that occupy precious space in the captions of several established brands..

So, how do you beat the herd and generate genuine engagement out of your hashtags? Develop a brand hashtag that sums up your ethos and use it consistently across all your branding, even apart from Instagram, to build a cohesive image of your brand. The key here is to avoid the extremely popular ones and refine your audience to the fairly decent ones to avoid getting lost in the crowd. For instance, #homedecor draws up 34 million results making visibility negligible. However, #homedecorideas leads to 178,000 searches, instantly improving your odds of being noticed.

GIVEAWAYS

If you are still facing a lull despite your best efforts, try a giveaway to instantly lead to a spike in numbers. When creating a giveaway, bear in mind that the final result is to generate more eyeballs for your content, so instead of asking people for long drawn-out answers, simply request people to tag 3 friends to be eligible for the giveaway. This instantly multiplies the visibility of your content to thrice of what you would have been able to reach on your own; the payoff comes in the form of a new batch of longterm users, even after the contest has ended.

ADD GEOTAGS TO YOUR POSTS & STORIES

As the last step on your road to organic visibility, ensure that you geotag all your posts and Insta stories by simply adding a clickable location before going live with your content. A common misstep that a lot of established names often overlook; this will allow you to immediately tap into the local base of users who are more likely to relate with your content as you are one of their own.

IMPORTANCE OF CTA

What is a ‘call to action’ in marketing terms? Simply state in clear words the action you want your followers to take, you’d be surprised at the response you get. ‘Contact Us on xxxx xxx xxx’ is an easy option, or if you have a web landing page with additional info on your product, remember to ask users to ‘click on the link in bio’ for more.

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