Making sure each channel is optimised is important
Research will be carried out to identify where your audience are. There is no point in setting up Facebook if the people you are trying to reach are only on Instagram.
Setting up each channel will have slightly different perameters e.g. different image sizes and options of what you can display. For instance Instagram only allow one clickable link in the bio, so you need to use the allowed space well.
Relevant Hashtags are important, so plenty of thought to make sure the right ones are used.
Depending on type of business a different approach will be required. A business to business will need to focus on making contact with people from other businesses. Typically Linkedln would be the main channel of choice, followed by Twitter, blogs and youtube.
💎Business to Consumer might be interested in creating relationships and getting traffic to their website. A good starting point would be Facebook, Youtube and Twitter. For image based product, Instagram is definitely the go to platform.
💎When set-up is complete all the relevant details will be passed to you unless you decide you want us to manage it for you.
💎It may be that the audience of a business is spread out amongst social media sites, they may be clustered in one or two or perhaps they don’t use it yet. It is important that a business knows, so they can focus on their target market.