There are 100 million daily users on Twitter, and this is growing. Users post 500 million tweets a day. That means that each user is tweeting on an average of 5 times per day, whereas the average Facebook user only posts 1 time each day.  You can either leave your online reputation to chance or you can take the opportunity to craft your own image, and respond to issues in real-time.  If nothing else, you should engage your audience on Twitter because if you don’t your competitors will.  Your competitors are on Twitter, are you? Due to the viral nature of Twitter, a business can reach a large network of people very quickly. Yes it can be time consuming and you do need to be always on. Let us guide you and ensure your tweets reach your target audience