The more they can tell you about their brand the easier it will be to create content that is true to their brand voice. Ask them to give you an introduction to their organisation. Check out their website which should provide a lot of information. Are they working directly with other businesses (B2B) or more with customers (B2C)?
While this may seem obvious, it is not always the case. They are a specific group of customers most likely to respond positively to promotions, products, and services. Often, a target audience will be based on specific factors like location, age, income, etc.
Check out their competitors and you will see who are performing well on social media, which you can then use for inspiration and a guide that what they are doing is working.
It is important to know what the company has been doing on Social Media to date. It will help you understand what is and isn’t working.
Social Media is all about content. Finding out what kind of content they have used in the past, how they have used it and the resources they have allocated to it will help you leverage what’s working and identify new opportunities to test in your campaigns.
Ask about third-party resources like blogs and magazines that you can reference. It will help provide relevant content for social media posts.
1. High-Quality Content CreationProducing unique content on a regular basis…is time-consuming, and business owners hardly…
The power of Instagram lies in the fact that it has created a democratised platform.…
Social Media Increases Brand Awareness and Brand Loyalty With just one post on social media,…
Use Instagram Stories to take your audience behind-the-scenes, show them how your world ticks, alert…
Create a mobile-friendly site Use Google’s Mobile-Friendly Test tool, you can check if your website…
Invite All Your FriendsInviting your family and friends is the easiest way to increase your following…