Social Media is ever evolving, with changes and updates almost every day.
Here are 3 Social Media practices to leave behind
1. Stop Cross-Posting
There is a button on Instagram that lets you share the same post on Twitter, Facebook and Tumblr. Don’t tap on it
It is important to understand that the difference Social Media platforms attract different audience and expect different posts. Cross-post will give you consistent posts on your timeline but this doesn’t equal relevant posts and won’t increase engagement. Another thing to remember is every platform has its own post frequency, you might get away with posting a lot on Twitter but on Instagram that might not work for you.
2. Stop Manually Social Media Posting.
Social Media is incredibly time consuming so by not using a scheduling tool, you are not making the best use of your time
As a Social Media Manager, posting on different Social Networks is not your only responsibility, it’s just a small part of it. Using automation for this purpose gives you extra time to read and research on the new trends and to work on your strate
3. Stop Creating content for the sake of it
It is no longer about the quantity. Sharing less, but putting out top quality content has already been a trend in 2018 and this will continue in 2019 as well. Brands and businesses churning out a lot of content that might be repetitive or of low quality will not work anymore. No one is going to follow you on Social Media for your low-quality content
What to do instead?
Spend more time creating meaningful content that connects with your audience. This will help you get higher engagement.