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Changes to the Facebook news feed algorithm means page owners are seeing a decline in the reach of their posts. This is just the latest in a line of changes to algorithms by social media platforms. It is now almost impossible to get any organic growth through Facebook. Paid adverts through Ad Manager provides many options whatever your requirements.
Facebook: 2.07 Billion monthly users – 32 million in UK
Facebook is often the first-place customers go when researching something to buy. A branded Business Page, means customers and other advocates can post to your Facebook wall, dramatically extending your reach. By linking your Business Page to your website, you can leverage Googles Social Search to drive even more Facebook traffic back to your site.
Reasons a business should use Facebook
- The informal nature of Facebook means it is a great way for businesses to show personality
- A good way of developing your brand and encouraging engagement, although with algorithms this is difficult, it is still worth being on Facebook
- Someone commenting on a business update, means all their friends will see they have commented
- A business page can provide offers and allows you to run competitions
- Facebook ads can be demographically targeted as well as targeted around personal interests