LOCATION
To be discovered, add a LOCATION STICKER. It could be a sticker of where you are or where your target market is.
#HASHTAGS are important, choose carefully.
- You can use up to 11 Hashtags on every Instagram story
- Make sure they are relevant to your post
- They should be something your target market are searching for
- Aim for hashtag popularity of 50,000 to 500,000
@MENTIONSTICKERS allows you to tag users within your instagram post.
- Tag up to 10 users in Instagram story
- It should be relevant
- Good way to get featured in someone else account so they can reshape you story.
- This feature only works when you are @mentioned in a story
- When you tag someone they will get a Direct Message saying you have tagged them with blue text asking them to add this to your story, making it clickable which will lead to more traffic.
SWIPE-UP is a feature only available for users that have 10,000+ followers plus a business account.
- You need to post regularly
- Add links to service, product, blog, post or video
- Think about what you want your audience to do and simply link to it.
- If you don’t have Swipe up, add link to your bio of whatever you want them to access.
A CALL TO ACTION button should tell your audience exactly what to do. Example
- Send me a DM
- Swipe up
- Visit Bio/latest post
- Like your latest post
- Answer a question
With POLLS AND QUESTIONS feature, viewers can type in their response
Questions
- Ask what your audience needs
- Create content that solves their problem
- Encourage engagement
Polls
- Ask yes/no feature to gain insight into what they want to hear/see or what they like/don’t like
- Gather and use data generated via analytics