Google has announced a new update of its Google My Business app, which is designed to make it easier to connect with local businesses, while also adding to Google’s ‘social-like’ tools which are designed to fend off rising competition from social apps.
Google posts tool – is the most significant addition
The option to post direct from the app will likely make it very appealing for more brands – if you haven’t considered Google Posts yet, definitely worth trying it out.
In addition to this, Google has also added a new ‘Customers’ tab in the app, which lists all the people who’ve sought to connect with your business via Google tools.
This will help business better understand their audience responses, and strategise accordingly. Google also lists how many reviews each user has provided on Google overall, which could also be an indicator of who you should be reaching out to to maximise your own reviews.
Google also recently added an option for users to follow businesses direct from Google Maps, which is another social-like way to build customer connection via Google search tools.
The final addition is improved presentation as to how people are finding and connecting with your Google Business profile. This simple but effective app is a no brainer for small local independent businesses.