Invite Your Friends
Most people have around one hundred and fifty friends so your first step should be to invite them. Be ballsy, not everyone will accept the invite but even if half do it will help.
Email Customers and Contacts to Like Your Page
Do you have an email list? Why not send an email asking your current clients and even people who have just made an enquiry in the past, let them know you have a business page and invite them to like it. Make it easy by including a link to your Facebook page. https://www.facebook.com/Socialscool/
Comment and share on other active Pages as your Page
This is probably my favourite way to get others to like my page. Go to other peoples pages and add a comment, making sure you switch to your business page. Asking a question may also lead to people clicking through to your page and if people like what they see will hopefully result in more likes.
Also sharing other peoples posts to your page helps in drawing them to your pages.
Offer something
For instance the Chicken Chick website, offers readers tips and advice on keeping chickenshttps://www.facebook.com/TheChickenChick
Competition or Giveaway.
This is one of the more common methods of growing a Facebook Page and a straightforward way to extend your reach.
Your aim is to get people to like your page, and share a post.
This will help increase you audience dramatically. For this to be effective you will need to already have a few followers to interact with, which if you have done the steps above you will have!
Promote new products and events
If you have a new product range, create great images and maybe an introductory offer. You can also advertise any up and coming events. If just one of your fans likes your post, all their friends will also see it and could be prompted to click on the link and visit your page.
Create a Community
There is an option on pages that allows you to create your own community or group. You can invite like-minded people and it is a good way to build relationships and increase brand awareness.
Add your Page to your Email signature
How many emails do you send a day? Each time you do it’s a chance to build your social accounts and show off all the work you have been doing.
There are some excellent free signature generators out there which will allow you to add a hyper link to create a professional looking signature. You can even add a photo to personalise it.
Boost it!
When you click Boost Post, you have the option to choose either pushing the post to “People who like your page and their friends” or “People you choose through targeting.” You’ll also be able to set your budget and this is a relatively easy and cheap way to promote yourself.
Boost for engagement, then invite everybody who likes your post but doesn’t like your page to like your page. Just click on the “Likes” on each post, there will be a dropdown. This will work better once you have more people following the page.
Advertise
Spending money is the last thing most business owners want to do, however it is sometimes necessary. Using Facebook Ads can be an effective way to get new Fans, so a good idea to play around with the many options.
Target your Facebook Ads to your perfect customer by using the Demographics and Interests area and use keywords. You can run a highly targeted campaign to ensure you ads are only put in front of your ideal customer. You will also need to consider the ad copy you use, as this will have a huge affect on the outcome. Try and combine the ads with the offer for best result.
To start a Facebook “Like” click right from your Page with the Promote button in the lower left corner and then select “Promote your Page”.