Use Instagram Stories to take your audience behind-the-scenes, show them how your world ticks, alert them to new products, services and events. The aim is to engage your customers and build interest in and loyalty to your business. Use consistent filters and effects to help your brand stand out. Ask yourself what you want to achieve! Do you want to tell your community about a new product and inspire them to buy it, or share some insight into your life to try and cultivate a connection?
Take us behind-the-scenes – Behind-the-scenes content is EVERYTHING when it comes to showcasing the people and personalities behind a brand. People buy from people, not businesses, so the more human you can make your business the better.
Show Us The Process – take your followers on a journey of how your product is made, or your thought process from doodles to done.
Take Us To An Event – introduce us to your people, tell us what’s going on, show us around. Make your followers feel like they are right there with you. Don’t forget to tag your location in your story, as this will make it searchable/discoverable via the Explore page!
Do ‘a-day-in-the-life’ Style Series of vids/pics – take your followers with you every step of the way on a typical day of you/your business.
Add Value – show people something they can’t see anywhere else
Instagram Stories are the perfect place to provide some value to your community and show them something they can’t see anywhere else.
Maybe it’s a how-to or tutorial on a topic they’re interested in or a Q&A session with someone they’re dying to hear from. If you know your audience, you’ll know what will make them tick and click, so channel that and start shooting.
Add Visual Instagram Stories Branding Cues
- Add your own handwriting over posts with the pen tool.
- Add text overlays from Image Editing apps so you always have the same style call-to-actions.
- Always use the same ‘text’ colour, background text colour.
- Show yourself, or your team.
- Show your process from the same location (your desk, office or outdoor area).
Comment below how you enhance your Instagram stories.
