Social Media Increases Brand Awareness and Brand Loyalty
With just one post on social media, the neighborhood business owner is able to reach more customers. Everyone who follows the business page will be able to see the post, like the post, and share the post with all their connection. This will drastically increase brand awareness and allow business owners to market their brand to a larger populations while simultaneously engage their customers in a more intimate level.
Social Media will Boosts Website’s SEO
Search Engine Optimization (SEO) is one of the most critical tools for increasing online visibility of a website and overall brand awareness. As web crawlers search and rank websites, the sites with the most traffic are listed at the very top. Business owners need to develop and utilise their content strategy to increase their ranking on various search engine sites. Business owners need to create multiple points of entry into their business and funnel their users from social media sites back to the business’ website. This increases the site’s SEO ranking and increases the number of opportunities for customer conversions. Not only will the business’ brand become dominant on the web, but also the business’ customer base will increase.
Social Media Provides great targeted Advertising Capabilities
One of the greatest benefits of advertising on social media is the ability to customise and target a defined audience. Demographic data listed in individual user profiles such as location, age ranges, profession, education level, and a variety of interests help define the target audience. Social media platforms like Facebook, Instagram and LinkedIn, have some of the best advertisement creation tools and analytics capabilities. Such social media editor tools allow businesses to create advertisements, manage campaigns and track site activity and engagements through detailed analytical reports. Therefore, local business owners can target individuals within a specific community and surrounding neighborhoods, advertise promotions and product giveaways, and increase the confidence and loyalty of their customers.